What Growth Looks Like at Ferris Property Group in 2026

When people hear the word growth in real estate, they often think about headcount, market share, or volume. And while those things matter, that’s not how we define growth at Ferris Property Group.

For us, growth in 2026 is about people.

It’s about helping agents get unstuck, move forward with confidence, and build businesses that actually support the lives they want to live. It’s about investing our time, energy, and resources where they matter most—into the agents who choose to build their careers here.

Here’s what growth looks like for our brokerage in 2026.

1. Growth Through Smarter Training: Introducing AI Academy

There’s a lot of noise right now about AI in real estate. Tools, trends, hot takes. What’s missing is clarity—and practical application.

That’s why we’re launching AI Academy in 2026.

AI Academy is a monthly training designed specifically for real estate agents. Not generic tech demos. Not theory. Real, profession-specific guidance on how agents can harness AI to:

• Save time

• Streamline their workflows

• Improve client communication

• Market more effectively

• Reduce overwhelm

The goal isn’t to replace relationships or authenticity—it’s to give agents back their time so they can focus on what actually moves the needle in their business.

Growth, to us, means equipping our agents with tools that make their lives easier and their businesses stronger—not chasing trends for the sake of it.

2. Growth Measured by Agent Momentum, Not Just Metrics

One of the most common things we hear in conversations with prospective agents is this:

“I just feel… stuck.”

They’re working hard. They’re showing up. But something isn’t clicking. The growth they expected hasn’t happened—or it’s plateaued.

At Ferris Property Group, our biggest investment is our agents.

We intentionally allocate our resources—training, leadership time, systems, support—toward helping agents reach their next goal. Not someone else’s definition of success. Their definition.

For us, company growth is inseparable from individual agent growth.

When our agents grow in confidence, skill, consistency, and creativity, the brokerage grows naturally alongside them. That’s the model we believe in—and the one we’re doubling down on in 2026.

3. Growing the Right Way: Culture, Collaboration, and Support

We’re currently a brokerage of about 50 agents, and yes—we plan to grow in 2026. But growth for us has never been about adding agents just to add agents.

Agents are choosing Ferris Property Group because of our culture.

A culture rooted in:

• Support and encouragement

• Collaboration over competition

• Agent-to-agent connection (not just staff support)

• Leadership that stays actively involved and informed

We attract agents who are curious. Agents who want to try new things. Agents who are ready to get unstuck and grow into the next version of their business.

We also offer established programs agents can plug into immediately, including $100K in 100 Days, ongoing group trainings, and consistent access to leadership that stays closely connected to IAR and NAR. That means our agents aren’t reacting to industry changes—they’re prepared for them.

Growth in 2026 looks like staying on the cutting edge while remaining deeply human.

Looking Ahead

As we move into 2026, we’re not chasing growth—we’re cultivating it.

By investing in smarter training. By prioritizing agent momentum over vanity metrics. By protecting and strengthening the culture that makes this place feel different.

If you’re an agent who feels stuck, unsupported, or ready for something more collaborative, we’re building this next chapter with you in mind.

Because when our agents grow, everything else follows.

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About The Author

Megan Ferris is our Director of Growth at Ferris Property Group and one of the brokerage's owners. She is a self proclaimed growth junkie. Megan loves growing in her personal life, and has a passion for helping agents grow in theirs as well.

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